Handelsquelle is specialised in marketing of international brands in the sports and luxury segments. Our core competences are strategic and market oriented development and distribution of branded products. This is carried out trough general distribution agreements, cooperation with manufacturers and licensees as well as through our broad international distribution network and a technical coverage of over 45 million households.

General Distribution
Handelsquelle has a 50% holding of the internationally operating sales company GL Lifestyle GmbH, which is aligned to the general distribution of sports and luxury brands in Northern Europe. GL Lifestyle GmbH has several agreements with other successful companies. This involves the marketing and distribution of established international brands. Beside Germany, core markets are Switzerland, Austria and Benelux. In cooperation with its partners GL Lifestyle GmbH carries is responsible for the marketing in these markets. Our goal is market development, achievement and preservation of market shares.

Cooperation
In its product portfolio Handelsquelle includes numerous established national and international brands, which it is able to offer due to cooperation with manufacturers and licensees. Within the last couple of years cooperation have been enlarged continuously, which can be attributed to know-how, core competences and the already achieved success in the field of distribution and marketing.